But with a very special feature: you have the username and password, but you have no idea what service it corresponds to. If you agree to play, you will have to find out for yourself, and yes, we have said ‘play’, because that is what it is, a ‘find the treasure’ game.
“It’s like having a key, but not knowing which door it opens,” explain those responsible for the initiative.
The password game
When you enter the Password Of The Day website you will first find a text field to enter your mobile phone. Once you have done this, you will receive a text message every day with your username and password. The first person to find out which service it corresponds to (and change the password) gets to keep the service.
On the homepage of the website we can check which credentials have already been successfully claimed and which services they corresponded to: the last one was a ‘premium’ account of PornHub, corresponding to Wednesday February 5th, and it seems that nobody has been able to determine which service corresponds to the user and password from February 1st.
It is not clear how long this website will be available. Forbes has verified that it is its creators, a startup called MSCHF, who are paying out of pocket for the accounts they make available to web users, so it will all depend on your budget.
But who are these crazy people?
MSCHF people have a long experience in setting up online projects ranging from the humorous to the subversive. In their Linkedin profile they show a parody of the Amazon logo with the letters ‘MSCHF’, and define themselves as a “company in the dairy sector”.
When they ask their CEO, Gabriel Whaley, about what they do, he simply replies “I don’t know, being a company kills the magic“. Although he does acknowledge that until September last year they were engaged in carrying out non-traditional marketing campaigns for other brands.
Now, in his own words, they are creating “things that use the Internet in a way that should not be used, but that makes it more exciting!
The Blue Donkey, for example, was a fake restaurant that registered as a caterer at GrubHub/Seamless (a company similar to Just Eat) so that employees of large companies could use their gourmet checks there and MSCHF could spend the money on political campaigns (the blue donkey is the mascot of the Democratic Party of the United States).
However, GrubHub shut down their invention within hours, even though they themselves had created fake restaurants before.
But what else have these madmen done? Well, they started a website of AI-generated foot photos, a Chrome extension that allowed Netflix movies to be played as if they were HangOuts videoconferences (that’s funny), and even an app for investing in the stock market according to various astrological criteria.
There is no doubt that a lot of humour and creativity is on the minds of the MSCHF creators.