Apple needs to fix those keyboards. It was clearly not a good night for this company, which, at the last Oscar Awards held on February 09, 2020, was harshly criticized (in a humorous way) by one of the evening’s winners.
This year’s Oscars brought a few surprises, including the mentions that one or other attendee at the gala made about Apple. For its television efforts with Apple TV+?, for the power of the Mac Pro that will improve the work of film production? Not really. Simply because of its keyboards.
It has been the director Taika Waititi, who won an Oscar for the script adapted from the film ‘Jojo Rabbit‘, who dedicated a few words to the Mac in an interview broadcast by Variety on Twitter. When asked what screenwriters should ask producers for in the future, Waititi did not fall short and said that Apple needs to improve its keyboards.
“These Apple keyboards are horrible”
Taika Waititi jokes about what writers should be asking for in the next round of talks with producers: “Apple needs to fix those keyboards. They are impossible to write on. They’ve gotten worse. It makes me want to go back to PCs” #Oscars pic.twitter.com/vlFTSjCfZm
— Variety (@Variety) February 10, 2020
Apple needs to fix those keyboards. It is impossible to write with them, they have worsened. They make me want to go back to PCs, because the ‘traveling’ of PC keyboards is much better. Raise your hands, who uses a PC? You know what I’m talking about. It is a much better keyboard. Those Apple keyboards are horrible “[…]” As the Macs are renewing and becoming ‘better’, the keyboards are getting worse “[…]” What happens is that you open the laptop and stay in a posture… you have to improve those keyboards
The director and screenwriter even jokes that the Screenwriters’ Union of the United States should do something about it. He doesn’t mention it directly, but it is quite clear that the problem it refers to is the keyboards with a butterfly mechanism that Apple has incorporated into its range of laptops in recent years and, apparently, are now trying to correct.
The director and screenwriter even jokes that the United States Writers Guild should do something about it. He doesn’t mention it directly, however It is clear that the problem it is referring to is the keyboards with the butterfly mechanism that Apple has expanded its range of laptops in recent years.
And it is a problem that the company knows and is already reversing, returning to the keyboard with scissor mechanism typical of the Magic Keyboard in the new 16-inch MacBook and supposedly in a new 13-inch model that will be released in a very short time.
Waititi also mentions the approach to typing on keyboards, although this is already a more common problem to all keyboards.
While this is an amusing anecdote for many (but not for Apple), it is also a signal that the butterfly mechanism of Apple’s keyboards has not been nearly as successful as they hoped it would be.