Apple CEO Tim Cook has visited Ireland to receive an award from the Taoiseach (head of government of the Republic of Ireland, a position equivalent to that of Prime Minister or Prime Minister), Leo Varadkar, for the 40 years that the company has been investing in the island nation. It is there, in the city of Cork, where the Cupertino’s have their headquarters for all Europe.
Cook has taken advantage of his trip to the “Emerald Isle” to meet with Irish musician Hozier, who rose to fame between 2014 and 2015 for his hit ‘Take Me To Church‘, as well as to visit the WarDucks video game studio, based in Dublin, which specializes in various virtual reality titles, although they are now also focusing on augmented reality. He also took the opportunity of his visit to call for a global tax reform for companies.
Tim Cook: “I think everyone knows there is a need to re-evaluate it”
What an amazing welcome back to Ireland! Thank you @Hozier for sharing your music with me, and for the chance to look around the studio. Feel free to reach out if you ever need some backup vocals. 🎶 pic.twitter.com/Opfka0j2UK
— Tim Cook (@tim_cook) January 19, 2020
What an incredible welcome to Ireland! Thank you, @Hozier, for sharing your music with me and for the opportunity to look around the studio. Feel free to contact me if you ever need vocal support
In 2016, the European Commission demanded Apple pay 13,000 million euros for not paying the corresponding taxes in Ireland. According to Cook, there is a need to re-evaluate the issue of global taxation for all multinationals.
As Reuters reports:
I think everyone knows that (taxes) need to be reassessed. I would be the last person to say that the current system or the previous one was the perfect system. I am hopeful and optimistic that the OECD will find something.
Apple’s CEO believes it is very difficult to tax a multinational. The company is one of the largest in the country, with nearly 6,000 employees. According to Cook, more regulation is also needed in the area of privacy and should go further than the 2018 GDPR (General Data Protection Regulations).
In short, it seems that Tim Cook’s visit to Ireland will bring significant benefits to his company.